Client Experiences
What Organisations Say
After Working With Us
These accounts reflect the range of organisations we have worked with and the kinds of outcomes that result from a properly structured engagement.
60+
Organisations advised
12+
Years of experience
4.8
Average client satisfaction
8
Industry sectors covered
What Clients Say
Client Testimonials
Siti Hajar Mohd Razali
Director of Corporate Affairs, Petaling Jaya
The communications audit that came out of the engagement gave us a clear picture of where our internal and external messaging had drifted apart over the years. It was not a comfortable read, but it was useful — and the framework document gave us something concrete to work from. I appreciated that the team was direct about what was not working rather than just validating what we already thought.
Communications Strategy Advisory · April 2025
Rajan Thiruchelvan
CEO, Kuala Lumpur
We were in a fairly sensitive position — entering a sector with significant regulatory visibility for the first time — and needed someone who actually understood how the Malaysian regulatory environment works, not someone applying a generic framework. The public affairs engagement gave us a practical map of the stakeholder landscape and a clearer sense of how to position ourselves without creating unnecessary friction.
Public Affairs Consultation · March 2025
Lim Foong Ying
Group Communications Head, Shah Alam
The reputation review was more substantive than I expected at that price point. The stakeholder perception assessment surfaced some real gaps — things we had suspected but had not looked at directly. The team was methodical and the written report was well-structured enough that I could share it with the board without needing to explain what it meant. The engagement ran to time and the deliverable was ready when they said it would be.
Reputation Considerations Review · April 2025
Ahmad Zulkarnain
Executive Director, Kuala Lumpur
What I valued most was the initial conversation. We came in thinking we needed one thing and Lalang essentially told us — politely but plainly — that we were asking the wrong question. They suggested a different scope that turned out to be much more relevant. That kind of honesty is not common in advisory relationships, and it gave me a lot of confidence in the actual engagement that followed.
Communications Strategy Advisory · February 2025
Norzahra Baharudin
Head of Stakeholder Relations, Selangor
The public affairs work was careful and thorough. The context mapping was the most useful part — it gave us a much clearer picture of the institutional relationships that were actually relevant to our situation than anything we had put together internally. The timeline was nine weeks and they stuck to it, which matters when you have board reporting obligations tied to the deliverable.
Public Affairs Consultation · March 2025
Darius Khoo
COO, Kuala Lumpur
A measured and professional engagement from start to finish. The reputation assessment was more granular than we anticipated, and the section on the gap between how we describe our work and how our stakeholders actually experience it was pointed — in a way that was genuinely useful. The recommendations were practical, not aspirational. I would engage them again without hesitation.
Reputation Considerations Review · April 2025
Engagement Accounts
Case Studies
These accounts describe the nature of the challenge, the scope of work undertaken, and what the engagement produced. Client identities are not disclosed.
The Challenge
A mid-sized financial services company was preparing for a change in its customer-facing service model. Senior leadership had developed internal communications for the transition but found that different departments were communicating the change very differently to clients — in some cases contradictorily. The inconsistency was creating client uncertainty before the transition had even begun.
The Work
We conducted an audit of existing transition communications across five departments, mapped the stakeholder groups receiving different messages, and identified the points of contradiction and their likely impact on client confidence. The written framework produced from the engagement gave the organisation a single coherent communications architecture for the transition — including guidance on how different stakeholder groups should be sequenced in receiving information.
The Outcome
The transition communications were rebuilt around the framework, with senior leadership sign-off before any client-facing materials went out. Internal feedback indicated that the process of building a unified approach itself resolved a number of interdepartmental tensions about the transition. The client retained 94% of its affected customer base through the service model change.
"The framework gave us something to point to when conversations got complicated. It was not just a document — it was a decision tool."
The Challenge
An infrastructure company bidding on a government-linked project needed to understand the public affairs landscape around it — including which governmental and non-governmental stakeholders would likely scrutinise the project and on what basis. The company had strong technical credentials but limited experience navigating the public dimensions of government-related procurement.
The Work
The engagement produced a detailed context map of the institutional landscape around the project, including likely scrutiny angles from each stakeholder category and considerations for how the company should position itself in each relationship. Where appropriate, the scope included facilitated conversations with independent stakeholders to provide a more grounded picture of the public affairs environment.
The Outcome
The company adjusted several elements of its public-facing proposal and its stakeholder engagement approach based on the assessment findings. The written advisory document informed both the bid strategy and the company's approach to media and community engagement during the procurement period. The company was ultimately awarded the project and has since referred to the advisory document in its ongoing public affairs practice.
"We had underestimated how many distinct stakeholder positions we needed to account for. The map they produced changed our approach substantially."
The Challenge
A consumer-facing organisation with a strong internal brand culture was receiving signals — through staff feedback, distributor conversations, and intermittent media — that its external reputation did not match how it saw itself. Leadership wanted to understand whether this was a communications problem or whether it reflected something more substantive about how the company was experienced by people outside the organisation.
The Work
The engagement mapped five distinct stakeholder groups and assessed their perception of the company across a set of dimensions relevant to its stated positioning. The gap analysis compared internal self-description with external stakeholder accounts collected through structured conversations. The written assessment report presented the findings without framing — leaving interpretation to leadership rather than pre-packaging it as a communications problem.
The Outcome
The findings indicated that the reputation concern was partly a communications matter and partly a product distribution issue that had been creating negative downstream stakeholder experiences. The company acted on both dimensions — adjusting its distributor relationship model as well as its communications approach. Six months after the engagement, internal stakeholder feedback surveys showed a measurable improvement in external relationship quality.
"It was the first time we had actually looked at this systematically rather than just reacting to the signals we were getting. The report was uncomfortable in places — which meant it was accurate."
Phone
+60 3 2098 3756Address
Suite 5-1, Kompleks Bukit Damansara
Jalan Dungun, 50490 Kuala Lumpur
Office Hours
Monday – Friday, 9:00 AM – 6:00 PM MYT
Professional Standing
Credentials & Affiliations
PRISM Malaysia Commendation
Public Affairs Category, 2023
MAPCU Affiliate Member
Malaysian Association of Professional Consultants
FIPP Asia Pacific Directory
Communications Advisory Practices, 2024
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